In its debut weekend, the first NFT from Adidas Originals' "Into the Metaverse" projection has generated xi,391 Ether (ETH), worth over $43 million, on OpeanSea. Ranked by trading volume, this collection has earned the second spot on OpeanSea after RTFKT's Clone X and Takashi Murakami collection.

In collaboration with Bored Ape Yacht Gild, PUNKS Comic and gmoney, Adidas Originals co-created 1 digital asset and put up thirty,000 copies of the aforementioned item for sale on Dec. 17. Well-nigh 20,000 copies of the Phase 1 NFT take been sold so far.

Related: Adidas Originals to launch debut NFT collection

According to the company, $15.v million was made during the Early Access mint that had to pause and restart afterwards several hours due to technical issues with Mutant Ape Yacht Club non existence able to mint.

This NFT is non a collector'south item but an admission token that provides its owner with exclusive access to virtual wearables in the Sandbox gaming metaverse and the ability to redeem corresponding physical products in 2022.

Related: The NFT world is gradually bridging the gap between niche and mainstream

Owners of the NFT could as well receive a physical version of the PUNKS Comic Event 2: X Marks the Driblet, a graphic story about all the characters in the drove. The comic is also bachelor separately for purchase on PUNKS Comic's OpenSea contour. PUNKS Comic's developer team Pixel Vault reportedly took a portion of the gain of the OpenSea auction and put it back into the PUNKS community treasury.

Afterwards tweeting about a partnership with Coinbase and showcasing its own Sandbox land plot, Adidas has firmly planted its sneakers in the metaverse with the success of its exclusive NFT drop. Rival Nike has also expanded its digital footprint past partnering with the virtual sneakers and collectibles make RTFKT, the tiptop trending OpenSea drove at the time of publication.